AliceNet, The Beauty of Blockchain

Redefine possible

The myth within blockchain is that there’s an ‘impossible triangle’: you can never have high speed, low costs and secure transactions at the same time. But what happens if you can?

Say hello to AliceNet, the blockchain-provider that solves the impossible. And now, with its new brand identity, it has all the tools in hand to show how blockchain can add elegance, beauty and value to our daily lives. 

To the never before

Blockchains are a map of reality. Yet, the conversation about blockchain is dominated by NFTs and Crypto cowboys. That's a waste, because it's far more interesting to discuss the impact this technology can have on our day-to-day lives. Yet, the blockchain brands are often dominated by sci-fi imagery, data visualisations and are all about profit and performance. 

AliceNet steers away from these standards by embracing both natural imagery and high-tech symbolism. Making the brand perfectly attired for its mission of enabling the next generation of Airbnbs, Ubers and eBays to set foot on the ground. 

We positioned AliceNet as the interlayer between providers like Ethereum and Polygon, creating an interconnected Web3 as a result. A seamless connection that enables positive impact on reality. As a brand, they function both as a muse - to inspire others to create something valuable - as well as a solid foundation to bloom. 

For those in the know

Before AliceNet met us, they only lived in high-tech jargon copy. It took us a full two weeks to grasp the essence, and that’s ok. AliceNet enables interoperability between chains, the metaverse and real life. It offers a facilitation mechanism to keep the internet open, thereby advocating democratic values. Their credo is: may the best idea win, regardless whose idea it is. 

AliceNet is all about servicing those who build society’s future applications on Web3 infrastructure, and they need to reach those that recognize the same opportunities to explore new grounds, add value to everyday life and gain value along the way as they do. 

They needed a verbal identity that speaks in the same language as their high-tech crowd.

We created a tone of voice that embraces the thrill of the new and the comfort of assurance at the same time. 

Grid of possibilities

The brand has a technical core and is human in its appearance. AliceNet solved the impossible triangle, so we grounded their visual identity on a triangle too. It’s the strongest shape in engineering.  

We developed a digital image generator tool that allows AliceNet to create branded visuals fast and easy. The tool is used to generate static images, animations and create interactive moments within the website. 

It’s the image material and the colour scheme that emphasises the elegance, value and beauty the blockchain can bring to our daily lives. At Alice.net you’ll encounter grasshoppers, flowers and even people, depicted in new-age ASCII aesthetics. In micro-interactions, we enabled users to transform the triangular pixels into clear objects. Additionally, we developed an abstract illustration set as storytelling based on pixelated felt-tip drawings. 

The brand has a technical core and is human in its appearance. AliceNet solved the impossible triangle, so we grounded their visual identity on a triangle too. It's the strongest shape in engineering.

It should stay as clear as ‘Alice meets Bob’

It’s all in the name. Alice has been a universal prompt in research papers to explain the transfer of cryptographic messages since the 1970’s. AliceNet is all about keeping the internet open, and aims to inspire digital entrepreneurs to create amazing inventions on top of their infrastructure.

In a similar way, we have empowered AliceNet with the building blocks to create an infinitely exciting brand that can adapt to all future developments. We look forward to being surprised by their creativity just as much as they are with their target audiences’ inventions.